Paid Social Director · 8+ Years · Enterprise Brands
The Paid Social
Director brands
trust to scale.
From multi-million pound Meta campaigns to record-breaking TikTok Shop launches. Ibrahim Wright delivers paid social at the highest level. Available for agency partnerships and direct brand engagements.
The Consultant
8 years. Enterprise brands. Results that speak.
I'm Ibrahim Wright, a Paid Social Director with over 8 years of experience scaling brands across Meta, TikTok, and beyond. I've operated at every level of the discipline, from hands-on campaign execution to strategic leadership at stakeholder level. My clients have ranged from high-growth start-ups to some of the world's most recognised enterprise brands.
What sets me apart is a rare combination of deep platform fluency and the commercial thinking to translate results, into a story that drives decisions.
Brands I've Worked With
What I Do
View all services →Selected Results
Work that moves the needle.
The Ordinary
£6.7M
GMV delivered in a single year — exceeding a £6M forecast. Including £1M GMV in one week during a co-funded TikTok Super Brand Week.
MAC Cosmetics
#1
Highest opening-day LIVE commerce event and highest opening month in TikTok Shop history — the largest documented TikTok Shop launch on the platform.
iHerb
£1M+
Monthly revenue achieved after scaling from 8 to 14 markets across Europe through hyper-localised UGC pipelines and rigorous campaign optimisation.
Vax
#2
Ranked position in the floorcare category following a Q4 launch strategy built from the ground up — with continuous month-on-month GMV growth.
Let's Work Together
Ready to talk about what you need?
Whether you're an agency looking for senior white-label support or a brand ready to scale your paid social — I'd love to hear from you. Fill in the form and I'll be back in touch within 48 hours.